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Ready to Grow

Turn Walmart Into a Profitable Growth Channel

Walmart isn’t just a retailer — it’s a search engine for millions of ready-to-buy shoppers. Competing on this platform requires more than listings and ads; it demands a strategy that unites SEO, retail media, and backend precision. OmniRTM helps CPG brands grow their Walmart business by building visibility, protecting margins, and ensuring operations run smoothly behind the scenes.

Help Me Scale on Walmart

How We Help You Scale on Walmart

Drive Sales With Smarter Ad Spend

We manage data-driven ad campaigns through Walmart Connect to increase visibility and drive conversions.
  • Sponsored Products & Search campaigns to capture active shoppers

     

  • Display & Video Ads to expand reach and brand awareness

     

  • Ongoing bid optimization for higher ROAS and lower wasted spend

     

  • Strategic keyword and category targeting to dominate your segment

Claim More Digital Shelf Space with Listing Optimization & SEO Strategy

Your listings are the digital shelf — we make sure they are discoverable and stand out.

  • Keyword-rich titles, key features, and descriptions aligned with Walmart’s algorithm

  • Image optimization for click-through rate and conversion

  • Backend attribute and content score cleanup for stronger organic visibility

  • Consistent optimization using data tools like Helium 10

 

Stop Backend Errors From Killing Momentum

Through backend and operational management, we fix the details that quietly hurt your performance

  • Resolving suppressed or duplicate listings

  • Maintaining accurate inventory, pricing, and variations

  • Optimizing product attributes for better search placement

  • Ensuring content and media compliance across all SKUs

Build Storefronts That Strengthen Your Brand

Turn your Walmart storefront into a high-converting brand hub.

  • Custom storefront design and navigation strategy

  • Strategic product grouping and hero banner design

  • Consistent brand story and visuals that mirror your Amazon and DTC presence

Make Every Data Point Count

We connect every action to measurable outcomes.

  • Tracking ad spend, organic rank, and conversion metrics

  • Monitoring Buy Box performance and share of voice

  • Using Walmart Connect data to refine campaigns weekly

  • Translating metrics into actionable retail decisions
Help Me Scale on Walmart

Proven Results on Walmart

From category newcomers to established national brands, OmniRTM helps clients grow their Walmart channel by combining marketplace optimization, ad performance, and operational excellence.
Recent client results include:
  • Sustained advertising efficiency gains, including double-digit ROAS and declining CPCs as accounts scaled
  • 35–60%+ New-to-Brand sales contribution, expanding household penetration while supporting repeat volume
  • Balanced growth and profitability through ACOS, CPC, and margin-aware optimization
  • Improved catalog health across thousands of active SKUs, unlocking stronger conversion and ad performance
Schedule My Walmart Strategy Call

Client Success on Walmart

From fast-growing startups to national CPG brands, our results speak for themselves. Take a look at how we’ve helped brands win on Walmart

Driving Profitable Growth on Walmart

Cretors partnered with OmniRTM to scale Walmart Search performance while maintaining strong efficiency and profitability. Our focus was disciplined campaign structure, bid optimization, and sustained new-to-brand growth across the catalog.

What We Did:

  • Took over full Walmart Search account management
  • Rebuilt and optimized campaign structure and keyword coverage
  • Improved bidding efficiency to reduce CPC and ACOS
  • Scaled revenue while maintaining strong ROAS
increase in monthly ad revenue
%
10.0+

ROAS sustained by year-end

reduction in average CPC
%
of sales driven by New-to-Brand shoppers
35 %
Get Results for My Company

Scaling Walmart Performance with Strong NTB Acquisition

Holmes Smokehouse partnered with OmniRTM to accelerate Walmart growth through retail media while prioritizing new customer acquisition and conversion efficiency. The strategy balanced scale with disciplined cost controls.

WHAT WE DID

  • Launched and optimized Walmart Search campaigns post-onboarding
  • Focused on New-to-Brand customer acquisition
  • Scaled impressions and clicks without sacrificing conversion rates
  • Maintained strong performance during high-spend growth periods
New-to-Brand order share
43 %
growth in ad orders
0 %
average PPC conversion rate
+ 0 %
20-32%

ACOS maintained at scale

Get Results for My Company

Let’s Scale Your Walmart Growth

Walmart’s marketplace is expanding — fast. Whether you’re fixing suppressed listings, improving ad performance, or scaling into new categories, OmniRTM helps you turn Walmart into a sustainable growth channel.

Schedule My Walmart Strategy

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